Loyalty Card Plus™ is a unique prepaid card experience for Colusa Casino with powerful tools to enhance and improve their customers’ gaming and entertainment experience
Sightline Interactive, a wholly owned subsidiary of Sightline Payments® (Sightline), an innovative payments company to the land-based and online gaming industry, along with its partner Vantiv, Inc. (NYSE: VNTV), today announced it has entered into an agreement with Colusa Casino (Colusa), a leading provider of gaming and entertainment in Northern California.
“Our prepaid card program is a powerful way new way for Colusa to reward its customers and experience a casino world beyond cash, and we are excited that Colusa has embraced what we believe is a game changing payment technology”
Loyalty Card Plus is a uniquely innovative general purpose reloadable prepaid card program specifically designed for Colusa Casino. Colusa’s new customized prepaid program works in conjunction with their “Colusa Rewards” loyalty program, creating a safe, secure, and responsible way to enhance their patrons’ gaming entertainment both on and off Colusa’s property. Learn more about the fully customized Colusa prepaid card at the My Card Place website.
Over the next several weeks, Colusa will launch its new prepaid card program by sending its best customers their own personalized Colusa Prepaid card. As a valuable Colusa customer, they will receive $50-$100 in free play on their loyalty account simply by activating and using their new card, and will pay no transaction fees for cash withdrawals or gaming transactions done on property.
For gaming purposes, Colusa cardholders can transfer funds, in real-time, utilizing Sightline’s proprietary closed-loop SPAN™ network, to and from Brick & Mortar and Interactive (iGaming) Wagering Accounts for use at the cashier cage, table games, social gaming sites and iGaming sites*. Using the open-loop general purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the Colusa property for travel, dining, hotel and more at locations everywhere Discover cards are accepted.
Colusa cardholders can prefund their accounts online, through their mobile phone or load funds at the casino with cash, jackpot payouts, check cashing and numerous other ways, including chip redemption.
“We are always looking for unique ways to reward our most valuable customers and grow our bottom line – we believe our new prepaid card program differentiates us from any other casino loyalty program, adds to our reward capabilities and extends our brand recognition,” said Victor Fernandez, General Manager of Colusa Casino.
“Our prepaid card program is a powerful way new way for Colusa to reward its customers and experience a casino world beyond cash, and we are excited that Colusa has embraced what we believe is a game changing payment technology,” said Kirk Sanford, Sightline Payments Founder and CEO.
As you walk through Colusa Casino Resort, you instantly feel the buzz and excitement of winners celebrating. The friendly, welcoming atmosphere offers 1,273 of the newest slot machines, 12 action-packed table and poker games, and high stakes bingo to choose from. Colusa Casino Resort is owned and operated by the Cachil Dehe Band of Wintun Indians.
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Sightline Payments, an innovative payments company to the gaming industry, will showcase several of its latest innovative payment products at the Indian Gaming Show 2012 trade show in San Diego, CA, April 1-4 2012. Come see what’s new and what’s next in payment solutions for Indian Gaming, including mobile phone applications and cashless gaming technologies.
INDIAN GAMING 2012
Bally Technologies Exhibit Booth
April 1-4 2012
San Diego Convention Center
Sightline Payments Recently Signed Agreements with Four Indian Gaming Locations, including, Colusa Casino Resort, Nooksack River Casino & Nooksack Northwood Casino, 7th Street Casino, and Desert Rose Casino.
Indian Casinos signed on for Sightline Payments high performance gaming payment solutions including SmartAdvance, a powerful product that has been shown to have indisputable material benefits to an Indian casino’s profitability. Some of the recent SmartAdvance promotions yielded results that showed a 60-90% increase in overall dollars to the gaming floor and a 30-40% increase in the average ticket. Another compelling statistic is that patrons who had historically avoided cash advance transactions due to the high fees, did cash advance for the first time.
Here is what Sightline Payments Indian Gaming clients had to say:
“We are always looking for unique ways to reward our most valuable customers and grow our bottom line- we believe SmartAdvance will be a key program to help accomplish this goal” said Victor Fernandez General Manager of Colusa Casino.
“We believe customers come first,” said Sharon Botteron Cage Manager for Nooksack Casino. “Whether they are here for the first time or are frequent visitors to our property, Customer Appreciation Month will serve as a way for us to reward our guests who wish to obtain cash while visiting our property.”
Colusa Casino Resort in Colusa California is owned and operated by the Cachil Dehe Band of Wintun Indians.
Nooksack River Casino in Deming Washington is owned and operated by the Nooksack Tribe.
The Desert Rose Casino in Alturas California is owned and operated by the Alturas Rancheria Tribe.
The 7th Street Casino in Kansas City Kansas and is owned and operated by the Wyandotte Nation Tribe.
Sightline Payments was founded in early 2010 by gaming industry payment executives Kirk Sanford, Tom Sears, and Diran Kludjian. Indian Tribal achievements should be honored and supported by becoming an Associate Member of the National Indian Gaming Association (NIGA). The Indian Gaming Expo 2011 will be on April 3-6th and will be held in Phoenix Arizona at the Phoenix Convention Center. Sightline Payments will be exhibiting in booth #1036.
Kirk Sanford Sightline Payments CEO agrees “Americans understand that Indian tribes are making important gains through Indian gaming.” NIGA’s polling consistently finds that more than 75 percent of Americans agree that Indian tribes benefit from having casinos; Indian gaming provides jobs for Indians; and that Indian gaming generates essential revenues that tribes can use to provide essential services to tribal members. That’s not surprising because more than 24.5 million Americans visited Indian gaming facilities in 2009, and they saw firsthand the progress that Indian tribes are making through Indian gaming. The impact gaming had in Indian Country, as well as our neighboring communities, during 2009. The numbers, compiled from tribes across the country, tell an exciting story of successful, responsible growth and promise. NIGA releases its seventh economic impact study at: http://www.indiangaming.org/info/NIGA_2009_Economic_Impact_Report.pdf
Nationwide, 237 Indian tribes in 28 states use Indian gaming to create new jobs, fund essential government services and rebuild communities. In 2009, tribal governments generated:
Important history about Indian Gaming and Original Indian Sovereignty. Long before Columbus arrived in America, Indian tribes were independent sovereigns. From the first days of the Republic, the United States acknowledged the sovereign authority of Indian tribes. In 1778, the first Indian treaty recognized tribal rights of self-government and the Constitution affirms the sovereign status of Indian tribes in both the Treaty and Indian Commerce Clauses.
The Indian Gaming Regulatory Act. The Indian Gaming Regulatory Act (IGRA) protects Indian gaming as a means to promote “tribal economic development, self-sufficiency, and strong tribal governments.” And it’s working. Across America, schools and hospitals are being built, dirt roads are being paved, and safe drinking water flows—sometimes for the first time. The benefits of Indian gaming are far reaching and extend in many directions.
Indian Gaming Regulation. Sightline Payments agrees that no one has a greater interest in the integrity of Indian gaming than Tribal Governments. Today, Indian gaming is the Native American success story. Tribal governments use their net gaming revenues to fund essential government services—education, health care, police and fire protection, water and sewer service, transportation, child and elder care —and to build basic community infrastructure, schools, hospitals, water systems, and roads. Tribal governments also give generously to charitable causes totaling over $150 million annually. In 2009 Tribal governments over $350 million to fund regulation of their industry which provided over 628,000 jobs nationwide. Of the $350 million, Tribal governments spent $260 million to fund regulation of their gaming facilities. Tribal governments also provided $80 million to States to fund regulation. Tribal Governments have adopted Casino Industry Standards and Internal Controls, Tribal Governments must comply with the Title 31 (Bank Secrecy Act). Additionally, Indian Nations have created extensive security and surveillance networking systems to exchange intelligence and monitor casinos. Federal Agencies with oversight relationships to Indian gaming including the FBI, the IRS, the U.S. Attorneys, the U.S. Marshals, Attorneys General, Secret Service and the Bureau of Indian Affairs. Tribal-State Gaming Compacts provide the states with regulatory power in Indian gaming, though IGRA recognizes that the federal government has primary responsibility for government-to-government relations with sovereign Indian Nations. Most states have a state gaming office providing for the regulation of gaming in the state. The degree of state regulation varies from state to state according to each state-tribal government compact.
Sightline Payments is a provider of services to a number of Indian Tribal Casinos including The Nooksack Indian Tribe, Wyandotte Nation, the Cachil Dehe Band of Wintun Indians, and Alturas Indian Rancheria
Sightline Payments LLC founded by gaming industry payment executives Kirk Sanford, Tom Sears, and Diran Kludjian dedicates this blog to the perseverance and dedication Indian tribes have accomplished and their great accomplishments in Indian gaming. Those achievements should be honored and supported by becoming an Associate Member of the National Indian Gaming Association (NIGA). The Indian Gaming Expo 2011 will be on April 3-6th and will be held in Phoenix Arizona at the Phoenix Convention Center. Sightline Payments will be exhibiting in booth #1036. Map View
Indian Gaming Association On Legislation to Legalize Internet Gaming
At a minimum, any federal internet gaming legislation must incorporate the following fundamental principles:
Contact Information: Kirk Sanford at ksanford@sightlinepayments or Diran Kludjian at email@example.com or 702-851-4747 x204. Web address www.sightlinepayments.com.
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